Zain Group’s total customer base reached 50.9 million by end of December 2025. Zain’s overall customer base increased by 4% compared to 2024, with growth in the Sudan, Iraq and Jordan.
The Group customer base remains dominated by the markets with the largest populations and highest potential for growth acquisition – namely Sudan, Iraq and Jordan in order of contribution.
Ownership (%) |
Active Customers (M) December 31, 2025 |
Active Customers (M) December 31, 2024 |
Y-O-Y Change |
|
|---|---|---|---|---|
| Kuwait | 5% | 2.6 | 2.6 | 0% |
| Iraq | 42% | 20.9 | 19.7 | 6% |
| Jordan | 8% | 4.2 | 4 | 5% |
| Saudi Arabia | 16% | 8.1 | 8.9 | -13% |
| Sudan | 25% | 12.3 | 14.2 | 22% |
Operation Contribution |
% |
|---|---|
| Bahrain | 2% |
| Kuwait | 5% |
| Iraq | 42% |
| Jordan | 8% |
| Saudi Arabia | 16% |
| Sudan | 25% |
| South Sudan | 2% |
| Total | 100% |