Customer Base
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Zain Group’s total customer base reached 49 million by end of December 2024. Zain’s overall customer base decreased by 3% compared to 2023, with growth in Iraq, KSA, Jordan & South Sudan that compensated for the steep decline in Sudan, largely attributed to war, social unrest and the displacement crises in the country.
The Group customer base remains dominated by the markets with the largest populations and highest potential for growth acquisition – namely, Iraq (19.7m), Sudan (10.1m), and KSA (9.3m), in order of contribution.
| Ownership (%) |
Active Customers (000s) December 31, 2024 |
Active Customers (000s) December 31, 2023 |
Y-O-Y Change |
|
| Kuwait | 19% | 2,626 | 2,706 | -3% |
| Saudi Arabia | 5% | 9,288 | 8,892 | 4% |
| Iraq | 40% | 19,697 | 17,920 | 10% |
| Sudan | 21% | 10,122 | 14,178 | -28.6% |
| Jordan | 9% | 4,152 | 3,964 | 5% |
| South Sudan | 4% | 1,921 | 1,744 | 10% |
| Others | 2% | 1,204 | 2,706 | 4% |
| Total | 100% | 49,010 | 50,566 | -3.1% |
OpCo Contribution
5%
Kuwait
19%
Saudi Arabia
40%
Iraq
21%
Sudan
9%
Jordan
4%
South Sudan
2%
Others
