18
Our Customer Base
Zain Group’s total customer base reached 52.4 million by end of December 2022. Zain’s overall customer base increased by 7% compared to 2021, mainly supported by the healthy customer growth by 12% in Zain Iraq and 8% in Zain KSA, adding around 3.5m additional customers to the base. .
The Group customer base remains dominated by the markets with the largest populations and highest potential for growth acquisition – namely Iraq, Sudan and KSA, in order of contribution.
| Ownership (%) | Active Customers (000S) December 31, 2022 | Active Customers (000S) December 31, 2021 | Y-O-Y Change | Active Prepaid Customers (%) December 31, 2022 | |
|---|---|---|---|---|---|
|
Iraq |
76% |
18,405 |
16,448 |
12% |
93% |
|
Jordan |
96.5% |
3,841 |
3,645 |
5% |
60% |
|
Kuwait |
100% |
2,603 |
2,466 |
6% |
57% |
|
Saudi Arabia |
37% |
8,644 |
8,027 |
8% |
63% |
|
South Sudan |
100% |
1,431 |
1,108 |
29% |
99% |
|
Sudan |
100% |
16,358 |
16,309 |
0.3% |
98% |