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Zain Group’s 2021 Sustainability Report: A Resilient Journey Across a Challenging Year, highlights the company’s efforts in continuing to drive systemic change across its footprint by providing access to meaningful connectivity. Guided by the four pillars of its Corporate Sustainability strategy, Zain continued to address its environmental, social and governance (ESG) indicators by tracking and measuring the impact of its initiatives.
Zain continues to work towards achieving the targets set under its 2020-2025 Corporate Sustainability strategy across its markets as it reassesses and improves its current practices to operate efficiently and create maximum positive impact. Shifting towards a more sustainable outcome, Zain was able to report on its KPIs and scale up its initiatives, ultimately expanding its reach.