19
Our Networks
Zain Group’s total customer base reached 48.9 million by end of December 2021. Zain’s overall customer base increased by 2.4% compared to 2020, with growth in the KSA and Iraq operations due to the increase of diverse bundles and packages.
The Group customer base remains dominated by the markets with the largest populations and highest potential for growth acquisition – namely Iraq, Sudan and Saudi Arabia, in order of contribution.
Customer Contribution: 2021
0%
Bahrain
0%
South Sudan
0%
Kuwait
0%
Jordan
0%
Saudi Arabia
0%
Sudan
0%
Iraq
Ownership (%) | Active Customers (000s) December 31, 2021 | Active Customers (000s) December 31, 2020 | Y-O-Y Change | Active Prepaid Customers (%) December 31, 2021 | |
---|---|---|---|---|---|
Iraq | 76% | 16,448 | 16,176 | 2% | 93% |
Jordan | 96.5% | 3,645 | 3,551 | 3% | 66% |
Kuwait | 100% | 2,466 | 2,568 | -4% | 57% |
Saudi Arabia | 37% | 8,027 | 7,015 | 14% | 66% |
South Sudan
| 100% | 1,108 | 1,088 | 2% | 99% |
Sudan | 100% | 16,309 | 16,572 | -2% | 98% |

18 Our Products and Customers
Previous

20 Our People
Next