ZAIN 2022 All Rights Reserved
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Introduction
Zain Group’s 2021 Sustainability Report reflects its efforts in continuing to drive systemic change in the communities in which it operates by providing access to meaningful connectivity. Guided by the four pillars of its Corporate Sustainability strategy, Zain continues to track, measure and evaluate its socio- economic and environmental impacts across the board.
Driven by proactivity with regards stakeholders’ concerns, Zain addresses societal deficits and challenges across its operations. Foundational elements for the company include the furthering of its aim to safeguard the planet, fostering innovation, reducing inequalities and building prosperous communities.
With the Covid-19 pandemic continuing to impact livelihoods and stability, sustainability has become even more prominent for businesses to address the developmental challenges and mitigate risks.
Zain continues to work towards achieving the targets set under its 2020-2025 Corporate Sustainability strategy across its markets as it reassesses and improves its current practices to operate efficiently, creating maximum positive impact. Shifting towards a more sustainable outcome, Zain was able to report on its KPIs and scale up its initiatives, ultimately expanding its reach.
