Zain’s journey to becoming a Digital Service Provider
In the last year, Zain has made confident strides towards delivering on the company’s digital growth strategy, as is evidenced by the solid financial performance in 2019 and the long list of achievements.
As a leading telecom provider in the region, Zain strives to give its customers meaningful connectivity and a compelling suite of services that provide society with opportunities for growth and prosperity. In fact, Zain has been an early adopter of disruptive
technologies in the region to become a provider of digital services to both consumers and businesses.
Zain has devised a sustainable and value-creating strategy that has a positive socio-economic impact across the region. The strategy is centered on evolving the telco’s core business to maximize value and to selectively invest in growth verticals beyond
standard telco services. This approach allows Zain to diversify its revenue stream, increasing shareholders’ value while impacting positively the social and economic development of the region.
Evolve Telco Core
As a well-established player in the telecom industry, Zain continues to improve the value proposition that is offered to customers and the way the company manages its telecom operations and assets. Over the past years, Zain has been committed to direct
investment in the network, geared towards providing the better and modern connectivity to customers.
To sustain the telco’s core operations, Zain has been executing on several initiatives aimed at enhancing its offerings. These programs fall under the following strategic pillars:
Diversify into Growth Verticals
Zain has begun a journey to diversify into growth opportunities that span beyond the core telco business to serve the company’s ambition for continuous and sustainable growth and the commitment to support the creation
of the digital future of the region. Verticals of interest to Zain were selected based on the following guidelines:
Disruptive
Zain identified new digital business models that show signs of success at a global level but are yet to be established regionally
Striving to be first-to-market to shape the regional industry and establish a sustainable competitive advantage
Scaled
Zain looks for opportunities that can exist as standalone operations
Favoring business models that can be scaled regionally, across its footprint and beyond
Ecosystem
Zain seeks complementarities between selected business models in order to propel growth
Ensures that all parts of the ecosystem comply with and support the UN Sustainability Developments Goals
Capability Leverage
Zain aims to utilize its differentiating capabilities to obtain a competitive advantage and accelerate growth
Telco Infrastructure
Zain is seeking opportunities to establish an independent infrastructure operator capitalizing on the company’s vast and valuable network assets in various markets. Such an entity plays a major role in the consolidation
of telecom infrastructure, thus widening the coverage of telecom connectivity and furthering the development of ICT infrastructure. The separation of the network operations from the telecom business creates
significant value for all stakeholders and allows for the necessary focus on service delivery and enhancing customer experience.
IT & Digital Services Core
Focus on both the lucrative Enterprise (B2B) and Consumer (B2C) segments, Zain aims to create a centralized ICT and Digital professional services hub that serves Zain’s operations and other business entities across
Zain’s footprint and beyond. This hub will provide Cloud and Cybersecurity services, IoT, Big Data and Analytics as well as a wider spectrum of new technologies covering...
Mobile operators play an important role in the development of the startup and digital ecosystem. We must innovate to remain relevant and the exploration of new opportunities is vital to future prosperity. Zain has
taken a proactive step to cooperate with a broad range of initiatives starting with investing in venture capital partners (VCs) which share our vision providing the company...
In 2019, Zain expanded its Zain Group API platform, offering customers top-tier regional and international content. Zain’s API digital partnerships provided Direct Operator Billing and attracted key content providers
such as Apple, Google, DOCOMO Digital, OSN, Digital Virgo, EROS and Centili across Zain markets. This efficient centralized tool allows the company to scale its ...
Zain continues to strategically focus on mobile financial services following the success of Zain Cash in Jordan and Iraq which focuses on the underbanked populations in its various markets. Zain Cash managed to
tackle a serious lack of reach and provide financial inclusion through a simple and agile platform allowing customers and businesses to conduct transactions seamlessly...
Zain aims to expand its reach to the healthcare sector with a focus on transforming the patient care journey through the implementation of a series of digital initiatives in the sector. The company’s infrastructure,
technological capabilities, and strong customer base offers healthcare providers a prime opportunity to partner with Zain and create much needed e-health services. It is expected that several e-health services
will be launched in 2020 and beyond across key Zain markets.
