{"id":841,"date":"2022-03-14T08:42:48","date_gmt":"2022-03-14T08:42:48","guid":{"rendered":"https:\/\/3.126.175.19\/?page_id=841"},"modified":"2022-03-23T10:11:00","modified_gmt":"2022-03-23T10:11:00","slug":"02-introduction","status":"publish","type":"page","link":"https:\/\/zain.com\/SR2021\/02-introduction\/","title":{"rendered":"02 Introduction"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"841\" class=\"elementor elementor-841\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-bb65195 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"bb65195\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;animation&quot;:&quot;slideInDown&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b63347\" data-id=\"4b63347\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af13104 elementor-widget elementor-widget-heading\" data-id=\"af13104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">02<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da7dd61 elementor-widget elementor-widget-spacer\" data-id=\"da7dd61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bce082 elementor-widget elementor-widget-heading\" data-id=\"8bce082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-7fd1b76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fd1b76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42b426e\" data-id=\"42b426e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d527968 elementor-widget elementor-widget-spacer\" data-id=\"d527968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c5da6 elementor-widget elementor-widget-text-editor\" data-id=\"44c5da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zain Group\u2019s 2021 Sustainability Report reflects its efforts in continuing to drive systemic change in the communities in which it operates by providing access to meaningful connectivity. Guided by the four pillars of its Corporate Sustainability strategy, Zain continues to track, measure and evaluate its socio- economic and environmental impacts across the board.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f38749e elementor-widget elementor-widget-spacer\" data-id=\"f38749e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8e1284d\" data-id=\"8e1284d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c5a83c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6c5a83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"250\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/02\/humming.png\" class=\"attachment-large size-large wp-image-923\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/02\/humming.png 350w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/02\/humming-300x214.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-ee8c131 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee8c131\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7278009\" data-id=\"7278009\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-584ff5d elementor-widget elementor-widget-spacer\" data-id=\"584ff5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4187b elementor-widget elementor-widget-text-editor\" data-id=\"2c4187b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Driven by proactivity with regards stakeholders\u2019 concerns, Zain addresses societal deficits and challenges across its operations. Foundational elements for the company include the furthering of its aim to safeguard the planet, fostering innovation, reducing inequalities and building prosperous communities. <\/p><p>With the Covid-19 pandemic continuing to impact livelihoods and stability, sustainability has become even more prominent for businesses to address the developmental challenges and mitigate risks. <\/p><p>Zain continues to work towards achieving the targets set under its 2020-2025 Corporate Sustainability strategy across its markets as it reassesses and improves its current practices to operate efficiently, creating maximum positive impact. Shifting towards a more sustainable outcome, Zain was able to report on its KPIs and scale up its initiatives, ultimately expanding its reach. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e88eb elementor-widget elementor-widget-spacer\" data-id=\"71e88eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0721560\" data-id=\"0721560\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-2b62863 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2b62863\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10ffff3\" data-id=\"10ffff3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-890f3e5 elementor-widget elementor-widget-lastudio-banner\" data-id=\"890f3e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lastudio-banner.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"lastudio-banner la-lazyload-image lastudio-effect-none image-custom-height\" data-background-image=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2021\/08\/01-about-the-report-300x300.jpg\"><div class=\"lastudio-banner__overlay\"><\/div><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\" data-src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2021\/08\/01-about-the-report.jpg\" alt=\"\" loading=\"lazy\" class=\"la-lazyload-image lastudio-banner__img\" width=\"400\" height=\"400\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\"><figcaption class=\"lastudio-banner__content\"><div class=\"lastudio-banner__content-wrap\"><h5 class=\"lastudio-banner__title\">01 About the Report<\/h5><div class=\"lastudio-banner__subtitle\">Previous<\/div><\/div><a href=\"https:\/\/zain.com\/SR2021\/01-about-the-report\/\" class=\"lastudio-banner__link\"><span class=\"hidden\">01 About the Report<\/span><\/a><\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b5e352\" data-id=\"4b5e352\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02c8168 elementor-widget elementor-widget-lastudio-banner\" data-id=\"02c8168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lastudio-banner.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"lastudio-banner la-lazyload-image lastudio-effect-none image-custom-height\" data-background-image=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/03-Zains-Response-to-COVID-19-300x220.jpg\"><div class=\"lastudio-banner__overlay\"><\/div><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\" data-src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/03-Zains-Response-to-COVID-19.jpg\" alt=\"\" loading=\"lazy\" class=\"la-lazyload-image lastudio-banner__img\" width=\"2560\" height=\"1877\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\"><figcaption class=\"lastudio-banner__content\"><div class=\"lastudio-banner__content-wrap\"><h5 class=\"lastudio-banner__title\">03 Zain\u2019s Response to COVID-19<\/h5><div class=\"lastudio-banner__subtitle\">Next<\/div><\/div><a href=\"https:\/\/zain.com\/SR2021\/03-zains-response-to-covid-19\/\" class=\"lastudio-banner__link\"><span class=\"hidden\">03 Zain\u2019s Response to COVID-19<\/span><\/a><\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>02 Introduction Zain Group\u2019s 2021 Sustainability Report reflects its efforts in continuing to drive systemic change in the communities in which it operates by providing access to meaningful connectivity. Guided by the four pillars of its Corporate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-841","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/pages\/841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/comments?post=841"}],"version-history":[{"count":0,"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/pages\/841\/revisions"}],"wp:attachment":[{"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/media?parent=841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}