{"id":1798,"date":"2022-03-14T09:40:50","date_gmt":"2022-03-14T09:40:50","guid":{"rendered":"http:\/\/3.126.175.19\/10-our-strategy-2\/"},"modified":"2022-03-27T09:38:53","modified_gmt":"2022-03-27T09:38:53","slug":"10-our-strategy","status":"publish","type":"page","link":"https:\/\/zain.com\/SR2021\/10-our-strategy\/","title":{"rendered":"10 Our Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1798\" class=\"elementor elementor-1798\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-8e09aca elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"8e09aca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;slideInDown&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35ebdf9\" data-id=\"35ebdf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55fd485 elementor-widget elementor-widget-heading\" data-id=\"55fd485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc4209c elementor-widget elementor-widget-spacer\" data-id=\"fc4209c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b56e0 elementor-widget elementor-widget-heading\" data-id=\"53b56e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> Our Strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-1b0768b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b0768b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3426dda\" data-id=\"3426dda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c532ce7 elementor-widget elementor-widget-spacer\" data-id=\"c532ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e35ea elementor-widget elementor-widget-text-editor\" data-id=\"39e35ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The strategy centered on evolving Zain\u2019s core telecom business to maximize value and build on the company\u2019s strengths to selectively invest in growth verticals beyond standard mobile services, supports Zain\u2019s vision of becoming a leading ICT and digital lifestyle provider.<\/p><p><span style=\"font-size: 20px; font-weight: 900;\">4Sight<\/span> is centered on evolving Zain\u2019s mobile telecom business through digitalization, optimization, and modernization to scale up resources in order establish new cores that bring growth for the business and contribute to the economic growth and technological evolution of the region.<\/p><p>The pillars that fall under <span style=\"font-size: 20px; font-weight: 900;\">4Sight<\/span> can be summarized as below:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940c3d2 elementor-widget elementor-widget-spacer\" data-id=\"940c3d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81705c9 elementor-hidden-mobile\" data-id=\"81705c9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-112696a elementor-widget elementor-widget-spacer\" data-id=\"112696a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-7eae019 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7eae019\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c524173\" data-id=\"c524173\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-090ba8f elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"090ba8f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6fddd59\" data-id=\"6fddd59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d72945 elementor-widget elementor-widget-image\" data-id=\"6d72945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-18-1024x676.png\" class=\"attachment-large size-large wp-image-4814\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-18-1024x676.png 1024w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-18-300x198.png 300w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-18-768x507.png 768w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-18.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-28ca09f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"28ca09f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.6,&quot;sizes&quot;:[]},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;],&quot;background_motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b231e99\" data-id=\"b231e99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-fc0ed5f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"fc0ed5f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e9fa38\" data-id=\"8e9fa38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7581c8 elementor-widget elementor-widget-text-editor\" data-id=\"d7581c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"color: #ffffff;\">Evolution of Telco:<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-af003ae elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"af003ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6e22a95\" data-id=\"6e22a95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72bc757 elementor-widget elementor-widget-text-editor\" data-id=\"72bc757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. Digital Transformation:<\/h3><p>Over the last couple of years, Zain continued to enhance customer experience through digitalization which led to an increase of online transactions. This was achieved by continuously developing the company\u2019s digital channels such as the Zain App, Zbot and Zain esports.<\/p><p>Zain\u2019s digital transformation journey entails a deeper use of analytics in managing operations. A more profound understanding of what individuals need, permits the company to offer tailored, relevant, and timely value propositions. From an operational perspective, Zain\u2019s strategy promotes the more efficient approach of using software defined networks and asset sharing in addition to streamlining the back-end operations for a more rationalized and efficient utilization of effort, energy and physical resources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-aa92135\" data-id=\"aa92135\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e22974 elementor-widget elementor-widget-text-editor\" data-id=\"6e22974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2. Enterprise and Government:<\/h3><p>Zain is committed to working closely with organizations and businesses to provide necessary connectivity and latest solutions needed to grow their businesses efficiently and effectively.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e611860\" data-id=\"e611860\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2518016 elementor-widget elementor-widget-text-editor\" data-id=\"2518016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3. Fixed Connectivity:<\/h3><p>Zain firmly believes that superior broadband connectivity will enable and accelerate the evolution of information, education and the digital transformation of societies. Across the footprint, Zain strives to provide reliable fixed connectivity to residential and business customers whether through own deployment of fiber networks or by strategically partnering with third-party providers. This commitment transcends any market limitations, where Zain uses fixed-like technologies to fulfill customers\u2019 needs. Across Zain\u2019s markets, customers enjoy the latest and best broadband connectivity through the technologies offered by the company (5G, 4G and fixed LTE).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f6902de\" data-id=\"f6902de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7913c71 elementor-widget elementor-widget-text-editor\" data-id=\"7913c71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>4. Portfolio Optimization:<\/h3><p>To ensure the company maximizes the use of its resources, Zain actively participates in sharing its assets with other market players. This approach allows Zain to allocate its assets in a more efficient and sustainable way. The direction that the company is following is to sell its towers and lease them back allowing the sharing of passive network infrastructure, fostering a wiser use of energy resulting in a lower carbon footprint.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-cb90b78 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"cb90b78\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-00e5450\" data-id=\"00e5450\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f3fc54 elementor-widget elementor-widget-text-editor\" data-id=\"6f3fc54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"color: #ffffff;\">Growth Verticals:<\/span><\/h1><p>The new cores that Zain is investing in are all leading the technological evolution and bringing the latest digital developments to the region to evolve Zain\u2019s resilience and embed inclusion across all its digital offerings:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5fb9e4d\" data-id=\"5fb9e4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-6c3aeb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c3aeb4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e32a34\" data-id=\"1e32a34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43f1a28 elementor-widget elementor-widget-text-editor\" data-id=\"43f1a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. ICT:<\/h3><p>4Sight places special emphasis on enterprises and governments, helping businesses of all sizes and governments achieve their strategic, operational, and financial objectives. Zain recently launched ZainTech, servicing enterprises and governments across the region is uniquely positioned to play a transformational role across our ecosystem. Zain Tech is the group\u2019s center of excellence providing managed solutions for Cloud, Cybersecurity, Big Data, IoT, Ai, Smart Cities and Emerging Technologies incorporating NXN and Zain Data Park. Additionally, Zain Tech leverages the Group\u2019s unique foot-print and global reach and offers a single point of contact for sales and customer care for multinational corporation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86e9f59\" data-id=\"86e9f59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03b1181 elementor-widget elementor-widget-text-editor\" data-id=\"03b1181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2. Digital Infrastructure:<\/h3><p>As a continuation of the direction adopted by Zain in the recent years of separating the network operations from the telecom business and the ensuing sale of the company\u2019s passive network infrastructure in Kuwait and in Saudi Arabia during the course of next year, Zain entered a strategic partnership with TASC Towers Holding. TASC Towers is an independent tower operating company with a focus on developing markets. With Zain\u2019s vision of becoming a leading digital infrastructure player and TASC\u2019s solid experience and strong operating skills in the field, this digital infrastructure partnership will significantly contribute to the technological and digital evolution of the region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-6a91257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a91257\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b9a009e\" data-id=\"b9a009e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-147d053 elementor-widget elementor-widget-text-editor\" data-id=\"147d053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3. Fintech:<\/h3><p>Through the Fintech pillar of Zain\u2019s 4Sight strategy, the company continued to achieve key objectives in scaling its mobile banking services across operating markets. Zain is keen on fostering innovations within the Fintech space through Tamam in Saudi Arabia, Zain Cash in Iraq and Jordan as well as M-Gurush in South Sudan.<\/p><p>The below infographic illustrates Zain\u2019s Fintech journey over the years:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4990a5f\" data-id=\"4990a5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-de6762c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"de6762c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-aa35e56\" data-id=\"aa35e56\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf2928f elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"cf2928f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"537\" height=\"281\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/zain_cash-01.jpg\" class=\"attachment-full size-full wp-image-1303\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/zain_cash-01.jpg 537w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/zain_cash-01-300x157.jpg 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">2015<\/h3><p class=\"elementor-image-box-description\">Zain Cash Iraq received the first license from Central Bank of Iraq to launch a mobile wallet<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-ae6301e\" data-id=\"ae6301e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-696b06a elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"696b06a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"537\" height=\"281\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/foo.jpg\" class=\"attachment-full size-full wp-image-1300\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/foo.jpg 537w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/foo-300x157.jpg 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">2016<\/h3><p class=\"elementor-image-box-description\">Zain acquires strategic stake in the innovative fintech development company, \u201cFOO\u201d<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2f72e0e\" data-id=\"2f72e0e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b2a1fc elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"2b2a1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"537\" height=\"281\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/zain_cash-01.jpg\" class=\"attachment-full size-full wp-image-1303\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/zain_cash-01.jpg 537w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/zain_cash-01-300x157.jpg 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">2018<\/h3><p class=\"elementor-image-box-description\">Zain Cash Iraq received the first license from Central Bank of Iraq to launch a mobile wallet<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-5a49354\" data-id=\"5a49354\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f32d835 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"f32d835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"537\" height=\"281\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/mgurush.jpg\" class=\"attachment-full size-full wp-image-1301\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/mgurush.jpg 537w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/mgurush-300x157.jpg 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">2019<\/h3><p class=\"elementor-image-box-description\">M-Gurush launched services in South Sudan via partnership<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-178d9c9\" data-id=\"178d9c9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60b0584 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"60b0584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"537\" height=\"281\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/tamam.jpg\" class=\"attachment-full size-full wp-image-1302\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/tamam.jpg 537w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/tamam-300x157.jpg 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">2020<\/h3><p class=\"elementor-image-box-description\">Tamam KSA acquired the first micro-financing license in KSA &amp; the region<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-a073ce2\" data-id=\"a073ce2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bf3dc3 elementor-widget elementor-widget-text-editor\" data-id=\"9bf3dc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Planning to launch financial services in <strong>Kuwait, Sudan, <\/strong>and<strong> Bahrain<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-3701068 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3701068\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26db6c6\" data-id=\"26db6c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3910f40 elementor-widget elementor-widget-text-editor\" data-id=\"3910f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>4. Digital Services:<\/h3><h5>Digital Health<\/h5><p>Continuing to foster a culture of digital transformation, Zain aims to expand the digital healthcare ecosystem within our footprint and transform the patient care journey by implementing a series of digital initiatives. The COVID-19 pandemic accelerated the need for digitizing the healthcare sector across the world with the aim to bridge the gap providing solutions that are accessible, inclusive, and efficient.<\/p><p>Zain has been working closely with health authorities (both public and private sector) in Kuwait and other markets in this digitization journey. Key priorities have been selected, and the transformation exercise commenced accordingly.<\/p><ul><li>Zain worked closely with the Central Medical Stores at the Ministry of Health in Kuwait to structure and digitize the national <span class=\"Linkify\">medications<\/span> list based on latest industry standards. This initiative was the pre-cursor to launching the Electronic Medical Record (EMR) project.<\/li><li>An EMR platform in Kuwait that provides e-prescriptions, e-dispensing, patient medication history, x-ray imagery, and additional personal data via a platform that connects public health care facilities and private polyclinics under one roof via cloud infrastructure. The Ministry of Health intends to connect 163 governmental healthcare facilities, with the aim for doctors and pharmacists to have visibility of each patient\u2019s medication history, allergies and medication needs.<\/li><li>The second phase of the digital healthcare strategy is to connect private healthcare facilities with governmental locations to ensure full awareness on a country-wide basis. We aim to create societal benefit across our footprint by allowing doctors to gain access to best-in-class digital tools to make informed medical decisions for their patients.<\/li><li>The next phase will involve the launch of a nationwide telehealth platform with a focus on enhancing and transforming the overall patient journey.<\/li><li>Zain is also working closely in a public private partnership model to engage in a series of major Hospital Management System (HMS) upgrades across multiple hospitals in Kuwait, ensuring an end-to-end implementation of the digital healthcare roadmap.<\/li><\/ul><p>To learn more about Zain\u2019s Digital Health initiatives, visit \u2018<a href=\"https:\/\/zain.com\/SR2021\/18-our-products-and-customers\/\">Our Products and Services<\/a>\u2019.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-11787ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11787ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d3b92e\" data-id=\"0d3b92e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-303a94e elementor-widget elementor-widget-image\" data-id=\"303a94e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-6.png\" class=\"attachment-large size-large wp-image-1320\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-6.png 600w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-6-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-b508e7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b508e7e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63d7e9f\" data-id=\"63d7e9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b95889c elementor-widget elementor-widget-text-editor\" data-id=\"b95889c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #ffffff;\">Zain Group Investment and Digital Transformation:<\/span><\/h2><div>In 2021, the company continued to move forward in its digital transformation journey to expand its services and better serve its communities across its operations. Zain leveraged on identified opportunities to adapt to the needs of the markets it serves.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-74a238e\" data-id=\"74a238e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90ddc58 elementor-widget elementor-widget-image\" data-id=\"90ddc58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"500\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-7.png\" class=\"attachment-large size-large wp-image-1328\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-7.png 766w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-7-300x196.png 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-e2d4bd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2d4bd2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c92fe58\" data-id=\"c92fe58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80bdba1 elementor-widget elementor-widget-text-editor\" data-id=\"80bdba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Zain Ventures<\/h3><p>In light of the pandemic, Zain continued to push the agenda of fostering digital transformation in its operating markets by investing in innovative digital services to create opportunities that bridge the digital divide, ensure business continuity, and advance socio-economic development.<\/p><p>Zain Ventures was established to spearhead Zain\u2019s existing investment portfolio to diversity its reach and open the door to future investment opportunities. Zain expanded its relationship with regional and international venture capital funds such as MEVP, Wamda and Colle Capital, supporting the respective portfolio companies whenever appropriate. Zain also continued its active engagement in strategic direct investments in a variety of startups in the region offering them access to Zain\u2019s wide geographical reach and expansive customer base. During 2021, Zain Ventures achieved the following:<\/p><ul><li>Invested and signed a Memorandum of Understanding (MoU) with Pipe, a US-based fintech that successfully developed a trading platform that transforms recurring revenue into up-front capital for growth without debt or dilution. Pipe is one of the fastest growing fintechs, recognized as the world\u2019s first trading platform for recurring revenues with a value in excess of US$2 billion.<\/li><li>Invested and signed an MoU with Swvl, a mass-transit industry leader that offers diversified transit solutions and evolved its services to Software as a Service (\u201cSaaS\u201d) and Transport as a Service (\u201cTaaS\u201d) offerings for businesses, schools, universities and other critical service organizations. Mass transit platforms benefit the environment as they reduce the number of people driving single occupancy vehicles. By increasing mass transit customers, more fuel is conserved, air pollution decreases, and the region\u2019s carbon footprint is reduced.<\/li><li>Investment in ZoodPay, the Buy Now Pay Later (BNPL) app\u2019s series B US$38 million fundraising round, joining other global investors. The ZoodPay and ZoodMall apps count over 8 million users and ten offices across the Middle East and Central Asia, providing a mobile-only high-quality shopping experience and cross-border services to merchants and shoppers across emerging markets.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-7bfa49b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bfa49b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-89c3042\" data-id=\"89c3042\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22ae32f elementor-widget elementor-widget-spacer\" data-id=\"22ae32f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1da73 elementor-widget elementor-widget-text-editor\" data-id=\"2d1da73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #ffffff;\">Zain Group API: A Single Digital Hub<\/span><\/h2><div>In 2021, Zain continued to scale various digital services across its footprint with the aim of expanding its reach and increasing accessibility.<\/div><div>\u00a0<\/div><div>To help achieve this, the company operations used multiple services on the Group API Platform to keep their customers connected and engaged with the aim to become the global digital services hub in the MENA region. The platform, established in 2018, allows all Zain Opcos exposing their APIs to the digital economy, with Zain exposing its APIs commencing June 2018 and thereby helping remove a significant barrier to the development of profitable digital partnerships from across the globe, enhancing the roll-out of appealing entertainment and gaming services to both individual and enterprise customers, so as to reap the lucrative opportunities in the digital space.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd40027 elementor-widget elementor-widget-spacer\" data-id=\"cd40027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38096f0 elementor-hidden-mobile_extra elementor-hidden-mobile\" data-id=\"38096f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-43dae2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43dae2d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79fdccf\" data-id=\"79fdccf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b43132 elementor-widget elementor-widget-text-editor\" data-id=\"1b43132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The API platform allows Zain to connect with various services across entertainment, education and social networking \u2013 to ensure that Zain customers had seamless access to quality education (via services like Busuu\/Zain Kids) and mental wellbeing (via entertainment\/social networking services) during the second wave of COVID. This is also in line with UN Sustainable Development Goals (SDG) representing \u201cQuality Education\u201d and \u201cGood Health and Wellbeing\u201d.<\/p><p>In line with the SDG 9: \u201cIndustry, Innovation and Infrastructure\u201d, the API program has allowed Zain to work with global and regional partners of all sizes, as well as startups. This has also permitted Zain to acquire the skills required to develop and innovate, assisting in the company\u2019s efforts to become a digital leader.<\/p><p>To date, 105 million transactions were processed through this program with a reach of 49.6 million customers. There are a total of seven countries that are on board, with a plan to reach 10 by the end of 2022.<\/p><p>This year, the following list of services were added to the program: OSN, Bigo live, Apple app store, Google Play store, and Qualtrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-936e5c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"936e5c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-0f4dd18\" data-id=\"0f4dd18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d9ec37 elementor-widget elementor-widget-image\" data-id=\"3d9ec37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/OSN_2020_logo.png\" class=\"attachment-large size-large wp-image-1350\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/OSN_2020_logo.png 300w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/OSN_2020_logo-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-9292565\" data-id=\"9292565\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7f7f9d elementor-widget elementor-widget-image\" data-id=\"f7f7f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/bigo.png\" class=\"attachment-large size-large wp-image-1348\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/bigo.png 300w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/bigo-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-5433023\" data-id=\"5433023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7382b9e elementor-widget elementor-widget-image\" data-id=\"7382b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/app-store.png\" class=\"attachment-large size-large wp-image-1347\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/app-store.png 300w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/app-store-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-78139f3\" data-id=\"78139f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43da0c0 elementor-widget elementor-widget-image\" data-id=\"43da0c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/google-play.png\" class=\"attachment-large size-large wp-image-1349\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/google-play.png 300w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/google-play-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-0540383\" data-id=\"0540383\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7dbe76 elementor-widget elementor-widget-image\" data-id=\"e7dbe76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/qualtrics.png\" class=\"attachment-large size-large wp-image-1351\" alt=\"\" srcset=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/qualtrics.png 300w, https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/qualtrics-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-285e97e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"285e97e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-699e4a6\" data-id=\"699e4a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f11f26 elementor-widget elementor-widget-spacer\" data-id=\"4f11f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfdb27 elementor-widget elementor-widget-spacer\" data-id=\"1dfdb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee30c0 elementor-widget elementor-widget-text-editor\" data-id=\"2ee30c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Zain Group API<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0814bdd elementor-widget elementor-widget-spacer\" data-id=\"0814bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3a0e3 elementor-widget elementor-widget-spacer\" data-id=\"ab3a0e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-9bc1b11 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9bc1b11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-ca85584\" data-id=\"ca85584\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d942d00 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"d942d00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-10.jpg);\" role=\"img\" aria-label=\"10-10\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tFrom its initiation stages, Group API has contributed towards sustainable digitalization.\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-788e7c4\" data-id=\"788e7c4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e7b20f elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"7e7b20f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-11.jpg);\" role=\"img\" aria-label=\"10-11\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGroup API has become a digital ecosystem enabler where we have provided the right tools to our operations to provide premier digital lifestyle services to their customers.\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-6deebf1\" data-id=\"6deebf1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4755b07 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"4755b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-12.jpg);\" role=\"img\" aria-label=\"10-12\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIn order to digitalize sustainably, Group API was able to acquire the skills required to develop and innovate, which are helping Zain become a digital leader.\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-77bceb0\" data-id=\"77bceb0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12cb623 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"12cb623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-13-1.jpg);\" role=\"img\" aria-label=\"10-13\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe Group API platform provides a unique ecosystem in the region with one-stop shop access to international developer communities and digital service providers to a network of seven telecom providers and a reach of 49 million customers. Onboarding and all operational activities are fully digitized to allow easy connections offering tremendous opportunities to skilled and ambitious players to innovate and monetize their services.\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-04c3d5e\" data-id=\"04c3d5e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d8fd3d elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"9d8fd3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-14.jpg);\" role=\"img\" aria-label=\"10-14\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tOpening up and exposing our APIs has allowed Zain to work with global and regional partners of all sizes, as well as startups, with the Group API contributing to digitalizing the entire economy.\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-b0fff00\" data-id=\"b0fff00\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8e0d0e elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"b8e0d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-15.jpg);\" role=\"img\" aria-label=\"10-15\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe Group API platform plays a strategic role in attracting and addressing the need to link skilled, innovative and ambitious players \u2013 who would traditionally not have access to a region-al telecom leader such as Zain Group, contributing to sustainable development.\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-23851f7\" data-id=\"23851f7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b1ccb6 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"0b1ccb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/10-16.jpg);\" role=\"img\" aria-label=\"10-16\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe Group API promotes access and offers opportunities to players in the digital world to develop their skills.\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-8c14e84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c14e84\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fbb83a9\" data-id=\"fbb83a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3701480 elementor-widget elementor-widget-spacer\" data-id=\"3701480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1565f elementor-widget elementor-widget-text-editor\" data-id=\"eb1565f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #ffffff;\">ZAIN esports<\/span><\/h2>\nA sub brand launched in December 2020, Zain esports continued to target the youth of the region and find additional propositions for the multiple broadband services. Throughout the year, Zain esports hosted a wide range of tournaments, along with multiple engagement activities.\n\nZain is inspired by the competitive spirit of the 20,000 plus professional and amateur gamers who have played in the various tournaments held so far and the enormous social media following that we have garnered, which exceeds 40 million views on Zain\u2019s YouTube, Twitch and other social media channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8aa18e elementor-widget elementor-widget-spacer\" data-id=\"b8aa18e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c1c3cac elementor-hidden-mobile_extra elementor-hidden-mobile\" data-id=\"c1c3cac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-6536d49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6536d49\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d51693c\" data-id=\"d51693c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be82e1 elementor-widget elementor-widget-text-editor\" data-id=\"8be82e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By establishing this entity, Zain is able to identify and foster gaming talent in the region in various ways, including:<\/p><ul><li>Selecting commentators for Arabic commentary<\/li><li>Creating a conducive environment for esports content creators<\/li><li>Supporting local social media influencers to promote leagues among local gamers<\/li><li>Creating employment opportunities in the region, given youth unemployment is considered one of the region\u2019s greatest challenges<\/li><\/ul><p>Zain esports plans to create an esports incubator creating opportunities for aspiring coders and producers to contribute technically to Zain esports initiatives on an ongoing basis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-05efc84 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"05efc84\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-324578b\" data-id=\"324578b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e73537f elementor-widget elementor-widget-lastudio-banner\" data-id=\"e73537f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lastudio-banner.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"lastudio-banner la-lazyload-image lastudio-effect-none image-custom-height\" data-background-image=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/09-Company-Overview-300x297.jpg\"><div class=\"lastudio-banner__overlay\"><\/div><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\" data-src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/09-Company-Overview.jpg\" alt=\"\" loading=\"lazy\" class=\"la-lazyload-image lastudio-banner__img\" width=\"2560\" height=\"2531\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\"><figcaption class=\"lastudio-banner__content\"><div class=\"lastudio-banner__content-wrap\"><h5 class=\"lastudio-banner__title\">09 Company Overview<\/h5><div class=\"lastudio-banner__subtitle\">Previous<\/div><\/div><a href=\"https:\/\/zain.com\/SR2021\/09-company-overview\/\" class=\"lastudio-banner__link\"><span class=\"hidden\">09 Company Overview<\/span><\/a><\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f9e828\" data-id=\"6f9e828\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe287cc elementor-widget elementor-widget-lastudio-banner\" data-id=\"fe287cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lastudio-banner.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"lastudio-banner la-lazyload-image lastudio-effect-none image-custom-height\" data-background-image=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/11-Corporate-Governance-300x200.jpg\"><div class=\"lastudio-banner__overlay\"><\/div><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\" data-src=\"https:\/\/zain.com\/SR2021\/wp-content\/uploads\/2022\/03\/11-Corporate-Governance.jpg\" alt=\"\" loading=\"lazy\" class=\"la-lazyload-image lastudio-banner__img\" width=\"2000\" height=\"1333\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\"><figcaption class=\"lastudio-banner__content\"><div class=\"lastudio-banner__content-wrap\"><h5 class=\"lastudio-banner__title\">11 Corporate Governance<\/h5><div class=\"lastudio-banner__subtitle\">Next<\/div><\/div><a href=\"https:\/\/zain.com\/SR2021\/11-corporate-governance\/\" class=\"lastudio-banner__link\"><span class=\"hidden\">11 Corporate Governance<\/span><\/a><\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>10 Our Strategy The strategy centered on evolving Zain\u2019s core telecom business to maximize value and build on the company\u2019s strengths to selectively invest in growth verticals beyond standard mobile services, supports Zain\u2019s vision of becoming a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-1798","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/pages\/1798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/comments?post=1798"}],"version-history":[{"count":0,"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/pages\/1798\/revisions"}],"wp:attachment":[{"href":"https:\/\/zain.com\/SR2021\/wp-json\/wp\/v2\/media?parent=1798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}